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This domain has the following on the homepage, "Take I-44 to Exit 225." We analyzed that the web page also said " And turn onto Hwy D." It also stated " In front of Cracker Barrel. Watch for the yellow 3 Bridges. All of our float trips include shuttle service, paddles, and approved life jackets. For your convenience many of our river excursions allow you to float right back to your vehicle or depending on your selection, we will shuttle you back to your car." The header had rafting as the highest ranking search term. It was followed by rafts, canoeing, and canoe which isn't as ranked as highly as rafting. The next words they uses is kayaking. kayak was also included and might not be viewed by search parsers.